I love a bargain and usually have no problem buying store brand products. However, I’ve found that sticking to name-brand flour for baking results in softer cookies! I spoke to a friend who worked at General Mills, and she said that they work hard to maintain the consistency of the flour, regardless of where the wheat was grown. So, you can count on it giving you the same results, again and again. Hmmm, makes sense.
Another note: there are 3 1/3 cups of flour per pound.
Time to go bake some orthodontic treats!