New Damon System Smile Makeover Contest




WHAT:  Ormco has teamed up with Damon Braces endorser Bethany Hamilton—who relied on the Damon® System to improve her smile—to launch a smile makeover contest. Adults and teens can have their chance at receiving a complete smile makeover with the Damon System, and other prizes, by sharing—in 250 words or less—how a Damon System smile would be life changing. Soul Surfer Bethany Hamilton, whose story of smiling through adversity has been shared with the world, will review each submission and serve as the contest judge.

WHEN:  April 2, 2012 – April 30, 2012

WHERE:  Enter contest at

PRIZES:  Grand Prize—Damon System smile makeover (worth up to $8,000), Damon System surfboard, autographed by Bethany Hamilton, Soul Surfer DVD and book, autographed by Bethany Hamilton

First Runner-Up—Damon System surfboard, autographed by Bethany Hamilton  Second Runner-UpSoul Surfer DVD and book, autographed by Bethany Hamilton Third Runner-UpSoul Surfer DVD, autographed by Bethany Hamilton Fourth Runner-UpSoul Surfer book, autographed by Bethany Hamilton

WHO: Ormco Corporation, a leading developer of innovative orthodontic products and services that help patients transform their smiles. Ormco’s flagship product, the Damon System, is a progressive treatment that is more hygienic, comfortable and proven to improve a patient’s smile in less time. Available in a virtually invisible Damon® Clear option, treatment can now be more discrete. Ormco believes your smile is one-of-a-kind, so your treatment should be too.

Bethany Hamilton, a source of inspiration to millions, as her story of triumphantly overcoming a horrific shark attack has encouraged teens, children and adults of all ages to smile through adversity, regardless of the challenges life throws their way.

RULES: For official entry rules and eligibility, please click here.

MEDIA CONTACT:   For media inquiries please contact Robin Dwyer at or 619-234-0345.

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